What is an SSL Certificate?
An SSL certificate (Secure Sockets Layer) is a digital certificate that enables encrypted communication between a web server and a browser. It protects sensitive data—like credit card numbers, login credentials, or personal information—by converting it into secure, unreadable code that prevents unauthorized access.
Modern SSL is often referred to as TLS (Transport Layer Security), but both serve the same purpose: data encryption and security.
When a website uses SSL, visitors will see:
- HTTPS in the URL
- A padlock icon in the address bar
If your site only shows HTTP or displays a “Not Secure” warning, it means you’re missing an SSL certificate, which can hurt your credibility and search engine rankings.
How Does SSL Encryption Work?
SSL encryption relies on a two-key system:
- A public key used to encrypt the data
- A private key used to decrypt the data on the receiving server
This ensures that even if someone intercepts the data, they cannot read or misuse it without the private key.
Why is SSL Important?
Having an SSL certificate provides multiple benefits:
- Protects user data from hackers and eavesdropping
- Boosts SEO rankings, as Google gives preference to HTTPS websites
- Increases customer trust and professional credibility
- Enables secure online payments and form submissions
- Prevents browser security warnings that can drive users away
For eCommerce, login portals, and any site that collects user information, SSL is not optional—it’s a requirement.
What Are Free SSL Certificates?
Free SSL certificates are available from providers like Let’s Encrypt, Cloudflare, and cPanel. These are a good option for:
- Personal websites
- Blogs
- Startups on a budget
However, free SSL certificates may have limitations:
- Limited compatibility with older browsers (like Internet Explorer or Android 4.x)
- No extended validation (EV) or business verification
- No warranty or direct customer support
For businesses handling sensitive customer data or online transactions, a premium SSL certificate offers stronger protection, brand verification, and trustworthiness.
Ready to Secure Your Website?
At Web Roots, we provide reliable SSL certificate solutions—both free and premium—to help protect your site and its visitors. Build trust and improve your site’s performance with HTTPS.
