Nuestro equipo

Áreas de especialización

Las áreas de especialización nombradas detrás de cada proyecto de Web Roots: qué cubre cada una y qué aporta.

Lead Web Engineer

Web development expertise at Web Roots: custom front-end builds, authentication, and security. Fast, accessible, standards-compliant sites built to hold up in production.

Cloud Infrastructure Architect

Infrastructure expertise at Web Roots: designing how a site is hosted and how it stays up, then keeping it that way. Covers Linux and VPS provisioning, the CDN and DNS layer in front of the server, performance tuning, security hardening, and backups that are checked by restoring them.

Email Infrastructure Specialist

Email expertise at Web Roots: mailbox hosting, mail DNS, and the SPF, DKIM and DMARC records that decide whether a message arrives at all. Covers new mailboxes, migration off an old provider without losing archives, and the deliverability work that keeps business mail out of the spam folder.

SEO & GEO Expert

Search and discoverability expertise at Web Roots: technical SEO, structured data, Core Web Vitals, and Generative Engine Optimization. Covers the audits and on-page strategy that get client sites ranking in Google and cited by generative answer engines like ChatGPT and Perplexity.

Project & Delivery Manager

Project and delivery expertise at Web Roots: scheduling, progress tracking, and client reporting across every active build. Keeps briefs, milestones, and handovers written down so each project runs to a predictable timeline and no decision waits on a status question.

Brand Imagery & Image Design

Image and visual-asset expertise at Web Roots: brand imagery, photo retouching, and platform-ready variants for websites, social posts, and ads. Delivers every visual at the right crop, format, and file size for the surface it appears on.

Company Profile Designer

Document design expertise at Web Roots: multi-page company profiles in Arabic and English, taken from the content structure through to a print-ready PDF. Covers the layout, the typography, and the pre-flight checks that keep Arabic text joined and every font embedded in the delivered file.

Creative Director & Video Producer

Creative direction and video expertise at Web Roots: brand films, promotional reels, and motion graphics taken from brief to finished cut. Covers the concept, the storyboard, the edit, and a platform-correct export for every channel a campaign runs on.

Social Media Manager

Social media expertise at Web Roots: content strategy, publishing calendars, and organic growth across Facebook, Instagram, LinkedIn, YouTube, TikTok, X, and Threads. Connects each brand's website to the channels where its audience already spends time.

Media Buyer

Paid media expertise at Web Roots: campaign structure, audience targeting, budget allocation, and performance analysis on Meta and other ad platforms. Turns ad spend into measurable enquiries, reported on cost per result rather than impressions.

Cómo trabajamos

Asíncrono por defecto, la documentación escrita como fuente de verdad, y herramientas que viajan con el trabajo.

Comunicación asíncrona

WhatsApp, correo y gestores de proyectos: cada decisión queda escrita, así nada depende de estar conectados al mismo tiempo.

Documentación escrita

Cada proyecto lleva su propio brief, especificación e historial de cambios. El contexto vive donde vive el trabajo.

Stack compartido

Git, editores en la nube, archivos de diseño compartidos y despliegues automatizados. Todos vemos el mismo estado canónico.

Resultado antes que horas

Medimos el progreso por trabajo entregado, no por horas en la silla. Una fecha que comprometemos es una fecha que cumplimos.

Cobertura horaria del cliente

Horarios flexibles en lugar de fijos: una pregunta enviada durante su jornada recibe respuesta durante su jornada.

La destreza antes que el lugar

Cada disciplina la cubre quien mejor la domina. El lugar donde se hace el trabajo nunca decide quién lo hace.

Empieza hoy

¿Listo para construir tu presencia online?

Hablemos sobre tu proyecto y encontremos la solución perfecta para tu negocio.