Lead Web Engineer
Web development expertise at Web Roots: custom front-end builds, authentication, and security. Fast, accessible, standards-compliant sites built to hold up in production.
Our Team
Areas of expertise
The named fields of expertise behind every Web Roots project: what each one covers and what it delivers.
Cloud Infrastructure Architect
Infrastructure expertise at Web Roots: designing how a site is hosted and how it stays up, then keeping it that way. Covers Linux and VPS provisioning, the CDN and DNS layer in front of the server, performance tuning, security hardening, and backups that are checked by restoring them.
Email Infrastructure Specialist
Email expertise at Web Roots: mailbox hosting, mail DNS, and the SPF, DKIM and DMARC records that decide whether a message arrives at all. Covers new mailboxes, migration off an old provider without losing archives, and the deliverability work that keeps business mail out of the spam folder.
SEO & GEO Expert
Search and discoverability expertise at Web Roots: technical SEO, structured data, Core Web Vitals, and Generative Engine Optimization. Covers the audits and on-page strategy that get client sites ranking in Google and cited by generative answer engines like ChatGPT and Perplexity.
Project & Delivery Manager
Project and delivery expertise at Web Roots: scheduling, progress tracking, and client reporting across every active build. Keeps briefs, milestones, and handovers written down so each project runs to a predictable timeline and no decision waits on a status question.
Brand Imagery & Image Design
Image and visual-asset expertise at Web Roots: brand imagery, photo retouching, and platform-ready variants for websites, social posts, and ads. Delivers every visual at the right crop, format, and file size for the surface it appears on.
Company Profile Designer
Document design expertise at Web Roots: multi-page company profiles in Arabic and English, taken from the content structure through to a print-ready PDF. Covers the layout, the typography, and the pre-flight checks that keep Arabic text joined and every font embedded in the delivered file.
Creative Director & Video Producer
Creative direction and video expertise at Web Roots: brand films, promotional reels, and motion graphics taken from brief to finished cut. Covers the concept, the storyboard, the edit, and a platform-correct export for every channel a campaign runs on.
Social Media Manager
Social media expertise at Web Roots: content strategy, publishing calendars, and organic growth across Facebook, Instagram, LinkedIn, YouTube, TikTok, X, and Threads. Connects each brand's website to the channels where its audience already spends time.
Media Buyer
Paid media expertise at Web Roots: campaign structure, audience targeting, budget allocation, and performance analysis on Meta and other ad platforms. Turns ad spend into measurable enquiries, reported on cost per result rather than impressions.
How we work
Async by default, written documentation as the source of truth, and tooling that travels with the work.
Async communication
WhatsApp, email, and project trackers: every decision is written down so nothing depends on being online at the same time.
Written documentation
Every project carries its own spec, brief, and change log. New context lives where the work lives.
Shared toolchain
Git, cloud editors, shared design files, automated deployments. Everyone sees the same canonical state.
Outcome over hours
We measure progress in shipped work, not desk time. A date we commit to is a date we hit.
Client-time coverage
Flexible hours rather than fixed ones, so a question sent during your working day gets an answer during your working day.
Skill over location
Every discipline is covered by whoever handles it best. Where the work happens is never what decides who does it.
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