Lead Web Engineer
Web development expertise at Web Roots: custom front-end builds, authentication, and security. Fast, accessible, standards-compliant sites built to hold up in production.
Les domaines d'expertise nommés derrière chaque projet Web Roots: ce que couvre chacun et ce qu'il apporte.
Lead Web Engineer
Web development expertise at Web Roots: custom front-end builds, authentication, and security. Fast, accessible, standards-compliant sites built to hold up in production.
Cloud Infrastructure Architect
Infrastructure expertise at Web Roots: designing how a site is hosted and how it stays up, then keeping it that way. Covers Linux and VPS provisioning, the CDN and DNS layer in front of the server, performance tuning, security hardening, and backups that are checked by restoring them.
Email Infrastructure Specialist
Email expertise at Web Roots: mailbox hosting, mail DNS, and the SPF, DKIM and DMARC records that decide whether a message arrives at all. Covers new mailboxes, migration off an old provider without losing archives, and the deliverability work that keeps business mail out of the spam folder.
SEO & GEO Expert
Search and discoverability expertise at Web Roots: technical SEO, structured data, Core Web Vitals, and Generative Engine Optimization. Covers the audits and on-page strategy that get client sites ranking in Google and cited by generative answer engines like ChatGPT and Perplexity.
Project & Delivery Manager
Project and delivery expertise at Web Roots: scheduling, progress tracking, and client reporting across every active build. Keeps briefs, milestones, and handovers written down so each project runs to a predictable timeline and no decision waits on a status question.
Brand Imagery & Image Design
Image and visual-asset expertise at Web Roots: brand imagery, photo retouching, and platform-ready variants for websites, social posts, and ads. Delivers every visual at the right crop, format, and file size for the surface it appears on.
Company Profile Designer
Document design expertise at Web Roots: multi-page company profiles in Arabic and English, taken from the content structure through to a print-ready PDF. Covers the layout, the typography, and the pre-flight checks that keep Arabic text joined and every font embedded in the delivered file.
Creative Director & Video Producer
Creative direction and video expertise at Web Roots: brand films, promotional reels, and motion graphics taken from brief to finished cut. Covers the concept, the storyboard, the edit, and a platform-correct export for every channel a campaign runs on.
Social Media Manager
Social media expertise at Web Roots: content strategy, publishing calendars, and organic growth across Facebook, Instagram, LinkedIn, YouTube, TikTok, X, and Threads. Connects each brand's website to the channels where its audience already spends time.
Media Buyer
Paid media expertise at Web Roots: campaign structure, audience targeting, budget allocation, and performance analysis on Meta and other ad platforms. Turns ad spend into measurable enquiries, reported on cost per result rather than impressions.
L'asynchrone par défaut, la documentation écrite comme source de vérité, et un outillage qui voyage avec le travail.
WhatsApp, e-mail et outils de suivi projet: chaque décision est écrite, rien ne dépend d'être en ligne au même moment.
Chaque projet a sa spécification, son brief et son journal de modifications. Le contexte vit là où vit le travail.
Git, éditeurs cloud, fichiers de design partagés, déploiements automatisés. Tout le monde voit le même état de référence.
Nous mesurons la progression aux livrables, pas aux heures de bureau. Une date sur laquelle nous nous engageons est une date que nous tenons.
Des horaires flexibles plutôt que fixes : une question envoyée pendant votre journée de travail obtient sa réponse pendant votre journée de travail.
Chaque domaine est couvert par celui qui le maîtrise le mieux. Le lieu où le travail se fait ne décide jamais de qui le fait.
Discutons de votre projet et trouvons la solution idéale pour votre entreprise.