Branding & Design
How your business looks is the first thing anyone judges, usually before they read a word. Web Roots builds the visual side of your brand and then puts it to work in the documents that have to win people over. That means a logo and a full identity system with the colours, typography, and rules that keep everything consistent, and it means the designed company profile PDF that a buyer, an importer, or a tender committee actually asks you for. One brand, applied properly on screen and on paper. Pick the starting point that matches where you are.
Frequently Asked Questions
What is the difference between brand identity and a company profile?
A brand identity is the system: your logo, colours, typography, and the rules for using them consistently everywhere. A company profile is one specific document built with that system, a designed PDF of roughly 8 to 20 pages that introduces your business to a buyer, an importer, or a tender committee. The identity is what your business looks like; the profile is what you send when someone asks who you are.
Do I need a logo before you can design our company profile?
It helps, and a vector logo file is the single most useful thing you can send us. If you already have a brand, we take your real colours, typefaces, and logo from your existing website and match the profile to what your customers already see. If your brand is thin or inconsistent, we can build the minimum needed to make the document work, or design the identity properly first.
Do you design in Arabic as well as English?
Yes, and Arabic is treated as Arabic rather than as an English layout with Arabic text dropped in. Documents are typeset right to left with real Arabic typefaces and correct page order, and we check the letter joining on the final exported file. Company profiles are delivered in Arabic, English, or both as a matched pair.
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