SEO & GEO
Rank on Google and get cited by generative answer engines like ChatGPT, Perplexity, and Google AI Overviews. SEO and Generative Engine Optimization from Web Roots — Cairo and worldwide.
Search is changing. People used to type a query and click a blue link; increasingly they ask ChatGPT, Perplexity, Gemini, or Copilot — or read Google's AI Overviews — and act on the answer those engines generate. Web Roots' SEO & GEO service makes sure your business shows up in both worlds: ranking in traditional search and being the source generative answer engines actually cite. We start with a solid SEO foundation — technical fixes, clean structure, on-page optimization — then layer on Generative Engine Optimization: structured data, clear entity signals, an llms.txt that tells generative-engine crawlers what you offer, and content written to be quoted as the answer. The result is visibility where your customers are searching today, and where they're searching next. Based in Cairo and serving clients worldwide.
What our SEO and GEO service includes
Generative Engine Optimization (GEO)
We optimize your site to be understood and surfaced by generative answer engines — ChatGPT, Perplexity, Gemini, Copilot, and Google's AI Overviews — so your business is part of the answer instead of left out of it.
Citations in Generative Answers
We structure your content and signals so answer engines cite your site as a trusted source, putting your brand in front of people at the exact moment they're deciding.
Structured Data & Entity Clarity
Schema markup and clear entity signals that tell search engines and answer engines exactly who you are, what you offer, and why you're credible.
Technical & On-Page SEO Foundation
The fundamentals done right: site speed, crawlability, clean structure, headings, internal links, and on-page optimization that both search and answer engines depend on.
Citable, Answer-Ready Content
Content written and structured to be quoted directly as the answer — clear, factual, and organised the way generative engines extract and reuse information.
Visibility Monitoring & Reporting
We track how you appear in search results and in generative answers, and report on what's actually improving your visibility.
How our SEO and GEO process works
- 1
Audit
We assess your current search visibility, technical health, and how generative engines currently see — or miss — you.
- 2
Strategy
We prioritise the SEO and GEO work that will move your visibility fastest.
- 3
Implement
We carry out the technical, on-page, structured-data, and content work — for search engines and generative answer engines alike.
- 4
Monitor & Refine
We track rankings and generative-answer citations, and keep refining to grow your visibility over time.
Who this is for
Businesses that want to stay visible as search shifts toward generated answers — anyone who ranks on Google but never gets cited by answer engines, or who's watching AI answers replace the clicks they used to get.
Frequently Asked Questions
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your website so generative answer engines — such as ChatGPT, Perplexity, Gemini, and Google's AI Overviews — understand it and cite it as a source in the answers they generate. It's the natural next step beyond traditional SEO.
How is this different from your SEO Services?
Our SEO Services focus on ranking your site in traditional search results. SEO & GEO adds Generative Engine Optimization on top — making your site citable by answer engines too. SEO is the foundation; GEO extends your visibility into generated answers. Many businesses do both together.
Can you get my business cited by ChatGPT and Google AI Overviews?
We optimize the signals these engines rely on — structured data, entity clarity, citable content, and crawl readiness — to maximise your chances of being cited. No one can guarantee a specific engine's output, but these are the factors that make citation far more likely.
Do I still need traditional SEO?
Yes. Strong SEO is the foundation GEO builds on — generative engines draw heavily on well-ranked, well-structured, trustworthy pages. We do both together so you're visible in search results and in generated answers.
Ready to Build Your Online Presence?
Let's discuss your project and find the perfect solution for your business.